Case Study
Orangetheory Fitness Drives Seamless Growth and Operational Excellence Across Locations with Cloud ERP
Orangetheory Fitness is a global fitness industry leader specializing in heart-rate-based interval training. Since its founding, Orangetheory has built a strong reputation for delivering innovative workouts that drive results. By focusing on consistency, scalability, and customer experience across its franchise network, Orangetheory has grown into a trusted brand that empowers people to achieve their fitness goals. Its commitment to excellence and operational efficiency fuels its rapid global expansion.
Products: Advanced Revenue Recognition, Advanced Financials, NetSuite One World, NetSuite Inventory Management, NetSuite integrations to Concur, Coupa, Workday, DocuSign, JP Morgan and Snowflake via Celigo integrator.io, Partner coordination with Logicbroker, Valogix, Avalara, NetGain and JP Morgan, SuiteCommerce Advance (Franchise Portal), Billing, Royalties, Commissions and Collection processes customized.
Headquarters
Boca Raton, Florida, US
Geographies
25 Countries across
the globe
Size
1,500+ Locations
Industries
Fitness Franchise
The Challenge
Orangetheory Fitness, a fast-growing global fitness franchise, was facing challenges in maintaining operational consistency across its locations while managing rapid growth. The company required a scalable system that could integrate internal operations with franchise support, streamline processes, and provide real-time insights for better decision-making. Managing inventory, financial data, and operational efficiency across diverse regions posed significant challenges, and Orangetheory needed a reliable partner to overcome these obstacles.
The Solution
Bring IT partnered with Orangetheory Fitness to deliver tailored solutions through Oracle NetSuite, ensuring seamless integration of their internal operations and franchise network. Bring IT’s expertise in ERP implementation allowed for customization that addressed specific operational challenges, from inventory management to financial consolidation. The system provided real-time data, enabling Orangetheory to make informed decisions that fostered growth. The scalable solution also ensured consistency across all franchise locations, enhancing the overall customer experience.
As a result of Bring IT’s tailored solution powered by Oracle NetSuite, Orangetheory Fitness experienced significant improvements in operational efficiency and scalability. The integration allowed for real-time data visibility across all locations, streamlining processes and reducing costs.
30%
Faster daily task management across locations.
50
Supports up to 50 new franchise locations annually.
25%
Faster decision-making with real-time reporting.
20%
Lower operational costs through automation.
“Bring IT delivered tailored solutions for both our internal operations and franchise support, giving Orangetheory the tools to optimize efficiency and ensure consistency across locations. With Oracle NetSuite and Bring IT, we now have a scalable, integrated system that supports our growth and drives better decision-making as we expand.”
Peter Dvoran
VP of Global Technology at Orangetheory